Target Group
Premium News
Book your advertising on the news websites with the widest reach and the best reputation in Switzerland.
Address your target groups with pinpoint accuracy
Depending on the aim of your campaign, you can book our news brands individually, combined as an alliance or with individually defined user targeting. You can also use a combined approach to maximise the impact of your advertising.
 Brands |  Alliances |  User Targeting |  Combined | |
|---|---|---|---|---|
Formate | ||||
Umfeldwirkung | ||||
Websites |
News Brands:
get a front-row seat to current events
With over 50 renowned news publishers in German-, French- and Italian-speaking Switzerland, you are truly spoilt for choice. Book your advertising with the brand of your choice, benefit from a strong environmental impact and choose between a variety of formats.
Premium News Alliance:
all brands in one fell swoop
We compile the news websites with the highest reach and best reputation in Switzerland all together in one place. We provide the option to book these websites under one Alliance package, for digital campaigns that have national reach.
2.2 Publisher
Premium News Alliance
| Brand | Ad Formats | Sprachregion | |||
|---|---|---|---|---|---|
| Ad Formats | Sprachregion | DEFRITEN | |||
| Ad Formats | Sprachregion | DEFRITEN | |||
| Ad Formats | Sprachregion | DEFRITEN | |||
| Ad Formats | Sprachregion | DEFRITEN | |||
| Ad Formats | Sprachregion | DEFRITEN | |||
| Ad Formats | Sprachregion | DEFRITEN |
2.1 Tariffs
Premium News Alliance
Branding
Display
Video
Content
Native Performance
Native ads are image/text ads embedded in editorial content that dynamically adapt to the environment of the website on which they are displayed. Whether you want to advertise your online store or promote your blog posts, you can generate attention and traffic with native ads in our Yaleo network. Billing is calculated easily based on the number of clicks generated (CPC).
User Targeting:
narrow down your target groups
Our user targeting enables you to narrow down your target groups according to specific targeting criteria and reach them with pinpoint accuracy. Age, gender or income are just a few of the demographic criteria we can use to target your ads. It is also possible to place advertisements based on certain keywords or a specific location. We are happy to advise you on our various targeting options.
