Premium Brand

Neue Zürcher Zeitung

As a leading online publication, nzz.ch reports in depth on current world events and provides analyses and background information on national and international topics.

nzz.ch

User Metrics

5.9mio
Unique Clients (Monat)
25.4mio
Visits (Monat)
52.5mio
Page Impressions (Monat)

Supported
Ad Formats

Branding
Display
Video
Content
Native Performance
Specials

Specials

NZZ Newsletter

NZZ’s various newsletters reach over 4.6 million subscribers each month. Whether it’s a daily news overview or special interests such as sport, business, feature pages, film or wine – there’s a newsletter for almost every topic, which the NZZ uses to ensure its readers are always up to date.

Book your advertising placement in the NZZ newsletters either individually for a specific segment or in a daily bundle and benefit from a high-quality environment, a high opening rate and a direct target group approach.

tariffsAd Specifications

NZZ Akzent
podcast

The NZZ Akzent podcast covers recent developments in business and politics every day and offers compact analyses and background information on current events for around 10 minutes.

With an exclusive audio sponsorship, you can make your voice heard and choose between attractive pre- and mid-roll advertising opportunities.

Live-DemoAd Specifications

Target Groups

Do you want more than one brand? Our target groups allow you to address specific target groups according to the topics they are interested in.

 

nzz.ch can be booked as part of our premium news, finance, style, B2B and individual targeting target groups. We understand that your advertisements can only achieve their full potential if you reach your target groups.

Tariffs

Branding

RoS / CPMCost per Day | Startseite
Branding Page (Multi Device)RoS / CPMCHF 120Cost per Day | StartseiteCHF 34'000

Display

RoS / CPMHome & Standardpools / CPMBusiness Pool / CPMViewability*
Halfpage (Multi Device)RoS / CPMCHF 70Home & Standardpools / CPMCHF 80Business Pool / CPMCHF 90Viewability*-
Article Scroller (Multi Device)RoS / CPMCHF 70Home & Standardpools / CPMCHF 80Business Pool / CPMCHF 90Viewability*-
Wideboard (Desktop)RoS / CPMCHF 60Home & Standardpools / CPMCHF 70Business Pool / CPMCHF 80Viewability*65%
Double Wideboard (Desktop)RoS / CPM-Home & Standardpools / CPMCHF 80Business Pool / CPM-Viewability*-
Sitebar (Desktop)RoS / CPMCHF 90Home & Standardpools / CPMCHF 100Business Pool / CPMCHF 110Viewability*-
Halfpage (Desktop)RoS / CPMCHF 80Home & Standardpools / CPMCHF 90Business Pool / CPMCHF 100Viewability*88%
Ricchi (Mobile)RoS / CPMCHF 70Home & Standardpools / CPMCHF 80Business Pool / CPMCHF 90Viewability*-
Rectangle (Mobile)RoS / CPMCHF 50Home & Standardpools / CPMCHF 60Business Pool / CPMCHF 70Viewability*74%
*Indikativer Durchschnittswert

Video

RoS / CPMHome & Standardpools / CPMBusiness Pool / CPM
Instream (Multi Device)RoS / CPMCHF 90Home & Standardpools / CPM-Business Pool / CPM-
Outstream (Multi Device)RoS / CPMCHF 60Home & Standardpools / CPMCHF 70Business Pool / CPMCHF 80

Content

Sponsored Content (Multi Device)ab CHF 18'500
Promoted Content (Multi Device)ab CHF 5'000

Native Performance

Native ads are image/text ads embedded in editorial content that dynamically adapt to the environment of the website on which they are displayed. Whether you want to advertise your online store or promote your blog posts, you can generate attention and traffic with native ads in our Business Click network. Billing is calculated easily based on the number of clicks generated.

Native | Performance Formats

NZZ Newsletter
Bundles

Abonnenten pro VersandTop-Ad PlatzierungPreis1. PlatzierungPreis2. PlatzierungPreis
NZZ Tages-Bundle (Mo-Fr)Abonnenten pro Versand702'000Top-Ad PlatzierungPicture-AdPreisCHF 7'5001. PlatzierungNative-Ad oder Picture-AdPreisCHF 10'0002. PlatzierungNative-Ad oder Picture-AdPreisCHF 5'000
NZZ Weekend-Bundle (Sa-So)Abonnenten pro Versand642'000Top-Ad PlatzierungPicture-AdPreisCHF 7'5001. PlatzierungNative-Ad oder Picture-AdPreisCHF 10'0002. PlatzierungNative-Ad oder Picture-AdPreisCHF 5'000

NZZ Newsletter
Special Interest

Wöchentlicher VersandAbonnenten pro WochePlatzierungPreis pro Woche
NZZ Wissenschaft & TechnologieWöchentlicher VersandDienstag, Donnerstag, SamstagAbonnenten pro Woche94'800PlatzierungTop-Ad, Ad. 1Preis pro WocheCHF 4'500
NZZ Wirtschaft & FinanzenWöchentlicher VersandMontag bis SamstagAbonnenten pro Woche225'600PlatzierungTop-Ad, Ad. 1Preis pro WocheCHF 11'000
NZZ SportWöchentlicher VersandMontag bis SamstagAbonnenten pro Woche45'000PlatzierungTop-Ad, Ad. 1Preis pro WocheCHF 2'500
NZZ FeuilletonWöchentlicher VersandMontag bis SamstagAbonnenten pro Woche59'400PlatzierungTop-Ad, Ad. 1Preis pro WocheCHF 3'000
Mindestbuchung 1 Woche

NZZ Newsletter
Special Interest

Wöchentlicher VersandAbonnenten pro MonatPlatzierungPreis pro Monat
NZZ FilmWöchentlicher VersandDonnerstagAbonnenten pro Monat54'400PlatzierungTop-Ad, Ad. 1 und/oder Ad. 2Preis pro MonatCHF 2'500
NZZ MobilitätWöchentlicher VersandFreitagAbonnenten pro Monat50'800PlatzierungTop-Ad, Ad. 1Preis pro MonatCHF 2'500
NZZ BücherWöchentlicher VersandSonntagAbonnenten pro Monat98'000PlatzierungTop-Ad, Ad. 1Preis pro MonatCHF 5'000
NZZ WeinkellerWöchentlicher VersandDonnerstagAbonnenten pro Monat63'200PlatzierungTop-Ad, Ad. 1 und/oder Ad. 2Preis pro MonatCHF 3'000
Minimum booking 1 month

Podcast "NZZ Akzent"

LaufzeitReichweite (Plays)Preis
Pre- und Mid-Roll SpotLaufzeit1 WocheReichweite (Plays)125'000PreisCHF 8'000
Pre- und Mid-Roll SpotLaufzeit1 MonatReichweite (Plays)500'000PreisCHF 28'000
Produktionskosten pro SpotLaufzeit-Reichweite (Plays)-PreisCHF 600
Produktionskosten zwei SpotsLaufzeit-Reichweite (Plays)-PreisCHF 900