Target Group

Central Switzerland network

Book the websites with the highest reach and best reputation in Central Switzerland or reach the entire region with the Central Switzerland network.

Address your target group in your region

Depending on the aim of your campaign, you can book our Regio brands – individually, combined as an alliance or with individually defined geographical targeting. You can also use a combined approach to maximise the impact of your advertising.

Regio-Brands
Regio-Netzwerk
User Targeting
Combined
Formate
Umfelderwirkung
Regio-Websites
1

Zentralschweiz Brands:
Reach target groups in your region

Thanks to collaborations with well-known brands based in Central Switzerland that report on regional topics, you can reach your target groups without wasted coverage. Book your advertising with the Regio brand of your choice, benefit from a strong environmental impact and choose between a variety of formats.

Beschreibung

Pilatustoday ist das Newsportal der Zentralschweiz und berichtet mit regionalem Fokus über News und Unterhaltung.

Ad Formats

Branding, Display, Content, Native-Performance

Sprachregion

DE

pilatustoday.ch

Brand

2

Zentralschweiz-Netz:
All brands in one fell swoop

We compile the news websites with the highest reach and best reputation in Central Switzerland all together in one place. We provide the option to book these websites under one Alliance package, for digital campaigns that have regional reach.

Brands & Target Groups

Mediadata – Central Switzerland network
982

Tsd Monthly
Unique Clients

2.2 Publisher



Central Switzerland network

BrandAd FormatsSprachregion
luzernerzeitung.ch
luzernerzeitung.ch
Ad Formats
Sprachregion
DEFRITEN
bote.ch
bote.ch
Ad Formats
Sprachregion
DEFRITEN
pilatustoday.ch
pilatustoday.ch
Ad Formats
Sprachregion
DEFRITEN
surseerwoche.ch
surseerwoche.ch
Ad Formats
Sprachregion
DEFRITEN
tele1.ch
tele1.ch
Ad Formats
Sprachregion
DEFRITEN
willisauerbote.ch
willisauerbote.ch
Ad Formats
Sprachregion
DEFRITEN
bote.ch
bote.ch
Ad Formats
Sprachregion
DEFRITEN
freierschweizer.ch
freierschweizer.ch
Ad Formats
Sprachregion
DEFRITEN
luzernerzeitung.ch
luzernerzeitung.ch
Ad Formats
Sprachregion
DEFRITEN
marchanzeiger.ch
marchanzeiger.ch
Ad Formats
Sprachregion
DEFRITEN
pilatustoday.ch
pilatustoday.ch
Ad Formats
Sprachregion
DEFRITEN
rontaler.ch
rontaler.ch
Ad Formats
Sprachregion
DEFRITEN
regiofussball.ch
regiofussball.ch
Ad Formats
Sprachregion
DEFRITEN
seetalerbote.ch
seetalerbote.ch
Ad Formats
Sprachregion
DEFRITEN
surseerwoche.ch
surseerwoche.ch
Ad Formats
Sprachregion
DEFRITEN
schweizamwochenende.ch
schweizamwochenende.ch
Ad Formats
Sprachregion
DEFRITEN
tele1.ch
tele1.ch
Ad Formats
Sprachregion
DEFRITEN
urnerwochenblatt.ch
urnerwochenblatt.ch
Ad Formats
Sprachregion
DEFRITEN
willisauerbote.ch
willisauerbote.ch
Ad Formats
Sprachregion
DEFRITEN
zentralplus.ch
zentralplus.ch
Ad Formats
Sprachregion
DEFRITEN

2.1 Tariffs



Central Switzerland network

Branding

RoS / CPM
Branding Page (Multi Device)RoS / CPMCHF 110

Display

RoS / CPM
Halfpage (Multi Device)RoS / CPMCHF 60
Article Scroller (Multi Device)RoS / CPMCHF 60
Halfpage (Desktop)RoS / CPMCHF 70
Halfpage (Desktop)RoS / CPMCHF 50
Ricchi (Mobile) RoS / CPMCHF 60
Rectangle (Mobile)RoS / CPMCHF 40

Video

RoS / CPM
Outstream (Multi Device)RoS / CPMCHF 50

Content

Content-Kampagneab CHF 5'000

Native Performance

Native ads are image/text ads embedded in editorial content that dynamically adapt to the environment of the website on which they are displayed. Whether you want to advertise your online store or promote your blog posts, you can generate attention and traffic with native ads in our Business Click network. Billing is calculated easily based on the number of clicks generated.

Native | Performance Formats

3

Geographical targeting:
address your target groups even more precisely by area

Our user targeting enables you to narrow down your target groups according to specific targeting criteria and reach them with pinpoint accuracy. For example, place your ads based on specific keywords, location and demographic criteria.